We build custom software for business owners.

Alexander Montiel came to the United States from Colombia at fourteen. No degree. Learned computers at the public library on 30-minute sessions. Started in marketing doing $500 a week for nightclubs in New Jersey.

Built a marketing consultancy from scratch across 15+ industries. Managed millions in ad spend. Generated over 140,000 leads. One ad ran for three years without a single change. See the case studies.

Then AI arrived. Twenty years of marketing experience, HTML, CSS, servers, DNS - fragments that never connected - suddenly fit together. Describing what a business needs and having AI build it turned out to be the whole skill.

Now ArchiHQ builds custom software for business owners. Website, CRM, automations, marketing, AI agents. Everything a business needs to run from one place. Built for your industry. Delivered in days. You own the code.

He wrote a book about everything he learned. It's free.

Paul Strassmann studied companies from unsuccessful to highly successful. They all spent the same on technology - about 2% of revenue. The difference was how they spent it. The successful ones invested in operational productivity - custom software that runs the actual work. The unsuccessful ones spent on management productivity - dashboards and reports.

In 1992, Steve Jobs cited this research at MIT and said: "PCs and Macs never attacked operational productivity." He built NeXT Step - software that created custom operational applications 5 to 10 times faster. That technology became the foundation of macOS and iOS. But in 1992, only large corporations could afford custom operational software. AI removed that barrier.

We didn't just start a consulting company. We built a factory. AWS servers are the hardware. BEAM and Elixir are the factory floor. AI agents are the robots. A Library of reusable knowledge makes every build faster than the last. Every client system we ship makes the next one better and cheaper.

The custom software market is $53 billion today, growing to $376 billion by 2035. We are in the gap between expensive agencies that charge six figures and generic SaaS that does 80% of what you need. One founder with a factory delivers both. at a fraction of the cost.

Every business runs on software. The SBA recommends that small businesses own and control their technology. But most businesses rent it. CRM here. Website there. Marketing somewhere else. Five different subscriptions that don't talk to each other. Cancel any of them and you lose everything.

We believe the software that runs your business should belong to you. Not to a SaaS company. Not to an agency. To you. If you sell your company, the software goes with it. If you cancel, you keep it all.

AI changed the economics. What used to cost six figures and take months now takes days. One founder with AI can out-deliver an agency twice the size. Solo-founded startups surged from 17% in 2017 to 36.3% of all new companies in 2025. That is not a theory. That is the market moving.

The mission: give every business owner custom software built for their industry, delivered in days, owned forever. Your AI talks to your business through our intelligence layer. Your data runs on our servers 24/7. Three access modes: AI, dashboard, or offline. Built for you. Owned by you.